January 2012

Welcome to 2012 and our new Showreel!

Click on the image to the right to watch.

Modern Warfare 3

Call of Duty: Modern Warfare 3

Spov have created all of the cinematic cut-scenes for 2011's biggest selling game.  Showing no signs of stopping, and still getting fantastic reviews, Call of Duty is now one of the world's biggest entertainment franchises, and one that Spov have worked on for the past five years.

The sequences we created for MW3 are a combination of high and low tech imagery, reflecting the two factions the player experiences - one with the full support of the latest military tech and intelligence, the other a covert unit on the ground, having to rely on each other for support to carry out their missions successfully.

X-Men Destiny

Activision / Marvel

SPOV were tasked with the creation of an animated introduction movie for the PS3/XBOX360 game release by Activision and Marvel of X-Men Destiny in September 2011.

The result was a stylised motion comic based on the original comic book art, which sets the scene for the game and relays the narrative history to the player prior to starting the gameplay.

Official Website

About

SPOV is a creatively led Design and Animation studio in Shoreditch, East London.

Our creative services include concept development and art direction, live action production and post production, motion graphics, branding, CGi and visual effects.

We approach our work with passion, commitment, good humour, and a dedication to produce compelling work that is original in concept and execution (although I seem to recall that I stole that last line from somewhere!)

We strive to operate on an open, collaborative basis both in-house and in our client relationships, and bring a wealth of experience and enthusiasm from the Design, Animation, TV, Film and Gaming industries to our clients.

We sincerely hope you enjoy our work.

Resistance 3

Sony / Insomniac Games

SPOV presents a new trailer for Playstation 3 title Resistance 3 based on the art style of Saul Bassʼ classic film work, and the contemporary graphic design of Olly Moss.

With a brief from Sony to create a compelling narrative introducing game protagonist Capelli, SPOV's in-house team delivered on concept development, script writing, art direction and production to craft the finished trailer: Capelli's journey to New York.

The trailer was launched at Gamescom in Cologne and proved to be an immediate hit, with close to 30,000 youtube views in the first 24 hours, and an overwhelmingly positive response from fans and press alike.

"I usually like to see gameplay in video game trailers, but I'll make exceptions for trailers this cool." - Kotaku.com

Call of Duty: Black Ops

Activision / Treyarch

SPOV developed a package of cinematic sequences that reveal the cryptic narrative of the game as it unfolds across a plethora of cold war scenarios.

The character's internal struggle is reflected in a visual style that illustrates the tension, paranoia and confusion which were omnipresent at the height of the superpowers' hostilities.

Utilising never before seen archive material, in-game capture, 2D and 3D animation, sophisticated graphical layouts and extensive post effects. We're supremely proud of the end result, particularly with the way in which we've interwoven a multitude of complex narrative strands and their visual representations - we hope you agree!

Call of Duty: Modern Warfare 2

Infinity Ward / Activision

We are quite obviously thrilled to be associated with the biggest selling game of all time.

We delivered a package of motion graphic cinematics for US-based games developer Infinity Ward for the critically acclaimed release of Call of Duty: Modern Warfare 2.

Using a combination of 2D motion graphics, compositing and CGI, SPOV produced a number of digital map sequences, storyline transitions and information graphic sequences which seamlessly blend into game-play, respecting the art direction and flow of interaction.

SPOV delivered the sequences from concept design to final HD delivery working closely with the developers at Infinity Ward.

Transformers - Revenge of the Fallen

Luxoflux / Activision

Using a multitude of motion graphic interface sequences, typographic animation, compositing wizardry and 3D animation, SPOV produced two long form campaign outro sequences along with a number of inter level cinematics for both the Autobot and Decepticon factions in the game.

We enjoyed an extremely close and co-operative relationship with both Activision and Luxoflux on Revenge of the Fallen. Working with such enthusiastic and forward thinking clients makes our job a great deal easier.

SPOV produced the sequences from initial storyboards to final HD delivery.

Official Website

Call of Duty: World at War

Treyarch / Activision

For Call of Duty: World at War, we worked closely with our friends at Treyarch and Activision (not forgetting our collaborators at Getty Images) to produce a complete package of cinematic sequences which hopefully inform, entertain and disgust viewers in equal measure.

Using propaganda posters and battle map influences we created a modern take on an historic subject using bold typography, colour and stylised 3D animation to convey the historical context and details of the upcoming missions.

SPOV delivered the sequences from concept design to final HD delivery.

Official Website

Project Earth

Impossible Pictures / Discovery Channel

As part of Discovery's Project Earth, SPOV delivered a combination of high end CG and animated information graphic sequences to aid the production's requirement to visualise a number of "geoengineering" schemes to combat global warming.

Using both completely computer generated imagery and live action compositing SPOV delivered over 100 sequences to an extremely high standard in a very tight timescale.

Official Website

Enemy Territory: Quake Wars

Splash Damage / Activision

For the latest instalment of Activision's hugely popular Quake series, SPOV were challenged with producing a major cinematic introduction sequence for the game's console release.

For Quake Wars, SPOV produced two minutes of full motion HD animation to introduce the game concept to a new audience.

SPOV delivered the sequence from concept design to final HD delivery working closely with the production team at ATVi in Los Angeles and developers at Splash Damage here in the UK.

Official Website

Call of Duty 4: Modern Warfare

Infinity Ward / Activision

SPOV is still proud to be associated with the biggest selling First Person Shooter of all time (at the time!).

We delivered a package of motion graphic cinematics for US-based games developer Infinity Ward for the critically acclaimed release of Call of Duty 4: Modern Warfare.

Using a combination of 2D motion graphics, compositing and CGI, SPOV produced a number of digital map sequences, storyline transitions and information graphic sequences which seamlessly blend into game-play, respecting the art direction and flow of interaction.

SPOV delivered the sequences from concept design to final HD delivery working closely with the developers at Infinity Ward.

Official Website